“click.to air” Vs. the “Superhighway”

by Eric Ebert on 24. January 2012 – 09:08

So, this article might show my age, but I wanted to talk about the information “Superhighway” that everyone was talking about in the late 90’s. Back then, we were promised total integration of all digital and communications information. Schools were pushing for new ways to get their students onto the “highway” so they wouldn’t miss out on the explosion of new ideas and collaborations.


MIT described it in 1994 as: “The information superhighway directly connects millions of people, each both a consumer of information and a potential provider. (…) Most predictions about commercial opportunities on the information superhighway focus on the provision of information products, such as video on demand, and on new sales outlets for physical products, as with home shopping. (…) The information superhighway brings together millions of individuals who could exchange information with one another. Any conception of a traditional market for making beneficial exchanges, such as an agricultural market or trading pit, or any system where individuals respond to posted prices on a computer screen is woefully inadequate for the extremely large number of often complex trades that will be required.”
(From Wikipedia)

So where are we today? I think a lot of the original ideas have now been realised, but I wouldn’t call it a “Highway”, I would say the “friendly skies”. After all, the information flow is global, and not limited to a single road network and with broadband access, we now have the ability to move extremely large amounts of data at a very high speed. Think about the new A380, a car could never match the speed or capacity of an airplane.

So what is the point to my analogy? I love the way that things are global and fast, but I can’t help but wonder if there is a better way on the horizon. If I want to fly to Germany from the US, (i.e. logon to facebook to post a picture) I arrive on the Facebook landing page rather quickly and login (i.e. “customs”) great I’m in Germany, but now the German officials (i.e. Facebook wants me to fly back to the US to retrieve my picture (i.e. Back out of Facebook and find my picture in my browser.) Does that make sense? I want to stay in Germany and maybe even go onto another exciting country!

This is what click.to is trying to do. Not only do you get to skip the security line (login and browser launch), but you get to stay at your destination. You can even take that original Picture that is now in Germany and continue on to China (i.e. an email attachment or Twitter). No problem! So if we are all now flying around, think of click.to as having your own private Jet and all of the Visas that you need for every country you want to go to. I realise that “click.to air” (I’ll be trade marking that shortly) doesn’t have every destination on its list of countries, but if you’re willing to put in the time to plot a flight path (custom action), “click.to air” is more than happy to fly you there!

So here is to friendlier skies and skipping all the hassles of the airport! Next time you fly, fly with “click.to air”!

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