I was inspired to write a quick blog about the common user. The inspiration comes from the new Kraft Mac and Cheese™ marketing campaign going on right now. For Kraft’s 75th anniversary of Mac and Cheese, they decided to turn over their social marketing campaign to two ladies in the 80s. Dottie is 86 and Frankie is 87.( The idea is that they have been eating Mac and Cheese for their entire lives, and they could share their experiences with people around the world!
It’s quite nice to see a couple of nice “older” ladies navigate the new social networks that the youngsters take for granted. They are currently listed on Twitter @kraftmacncheese or under the hash tag #oldbirdsnewtweets. Yesterday they did an interview with CNN and today they announced the extension of the experiment for an extra day! Read More…
We have added OANDA to our list of partners. If you haven’t updated your click.to program in awhile, you’ll want to do that now…..I’ll wait. “Never gonna let you down. Never gonna run around and desert you….” Oh wait, what? You’re done? Read More…
I have known about Apture for a while, since they work in the same way as click.to. Apture was born from the idea that you would want more information from a given topic. You could just highlight the word and execute a search on Google, Bing or Yahoo. They were bought in November of 2011 by Google.
No doubt, it is a great function and a thing that we’ve been working to perfect for quite awhile. Google did acquire the talented people at Apture along with the company itself, so we could see some great things coming from the team. Read More…
I’ll be looking at some of our partners in the next few entries and trying to share new information as well as the history of the companies themselves. Today I’m starting with the photo sharing platform, Flickr™. Flickr was founded in 2004 in Vancouver (according to Wikipedia) by Stewart Butterfield and Caterina Fake. They built the original Flickr out of tools that they had developed for their game Neverending. The game was never produced, but Flickr lived on. Read More…
We are very happy to announce the addition of StumbleUpon to click.to. StumbleUpon is the “personal shopper” of web information or the friend that always has something cool to talk about or show you. The integration allows a user to highlight a word from anywhere (email, PDF, Internet, desktop) and with one click, get a recommendation from StumbleUpon (ie your new best friend) about that topic. Read More…
So today we announce a new Partnership with dict.cc. For those of you who don’t know what it is, it’s an online dictionary that has been around for quite a while, in fact, I think it may be one of the first. Started officially in 2002, it focuses mainly on German<>English translations, but can be used for a ton of other languages.
They have close to a million translations already and the cool part is, you can submit a word for translation (in any language) and they will have someone check each translation that’s submitted. That means that you can be sure that the translation is correct! Read More…
I was thinking about Copy and Paste today. Is it really something that hasn’t moved forward since its inception? What I’m talking about is that it seems to be out of date. Do kids these days even know what a clipboard is? I bet if you called it an iPad, they would. I haven’t seen an actual clipboard since my fifth grade PE teacher, and he wasn’t very nice. So why don’t we get rid of the horrible use of the words Clipboard, Copy and Paste which can trigger strong emotions (and sometimes therapy) and get back the function of it.
Read More…
We are very pleased to announce the new integration of HootSuite into the click.to portfolio. HootSuite offers its users the ability to manage multiple social media platforms at the same time. The HootSuite Dashboard allows users to manage not only social, but also with the recent implementation of the App Directory, you can also add YouTube, Flickr, Tumblr to the list of Twitter, Facebook and Linkedin.
Read More…
I was inspired to write a quick blog about the common user. The inspiration comes from the new Kraft Mac and Cheese™ marketing campaign going on right now. For Kraft’s 75th anniversary of Mac and Cheese, they decided to turn over their social marketing campaign to two ladies in the 80s. Dottie is 86 and Frankie is 87.( The idea is that they have been eating Mac and Cheese for their entire lives, and they could share their experiences with people around the world!
